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Five Reasons To Use A Freelance Copywriter To Create Your Web Content
1. A freelance content writer can see things differently.
Any accomplished copywriter should be able to listen to your product or service offerings, pick out the important messages and create copy that is appealing to your customers.  It's this ability to reach your target audience with effective messaging, conveying the benefits whilst promoting your company's particular selling points in a clear and easy-to-read style, that will make using a copywriter worthwhile.
2: A freelance copywriter delivers website content fast.
Freelance copywriters write all day, every day.  You may well be a good writer (or not!), but a professional will be better. A freelance copywriter will not only be able to ask the right questions to understand your business quickly, often negating the need for you to put anything at all in writing, but will be able to deliver your content quickly too.  In fact, a good freelance copywriter will be able to drastically reduce the time it takes to produce succinct and polished website copy, from weeks - or even months - to a matter of days.
3. A freelance writer can help the project run smoothly.
For you - no more stressing about meeting the deadlines: you've passed that buck to someone else.  For the website developer - no more waiting endlessly and forever chasing their client (you) to produce the content.  Overall - no more half-finished sites 'coming soon'.  Instead, a polished, complete, professional site in no time at all!
4. A freelance copywriter creates search engine optimized (SEO) copy.
A good freelance copywriter will get your site noticed.  Strategically using key words and phrases throughout your website content is one of many important ways to make sure your site is picked up by the search engine spiders, as well as working with the website designer to create page titles, image tags and meta tag descriptions.  If you want people to find YOUR website, simply putting it out there and hoping for the best is no longer an option, when millions of competitors are already one step ahead.  A freelance copywriter will know how to include important keywords and phrases without the copy sounding stilted - ensuring it still flows like well written text should.
5. A freelance copywriter will engage the reader.
Once you've managed to get a visitor to your site, it's crucial to hook the reader in very quickly and deliver the correct message before their attention is lost.  The nature of the internet is to browse - and if you don't provide something interesting right away there are potentially hundreds of your competitors waiting for your visitor to surf right onto their site.  A freelance copywriter is skilled in ensuring copy is not only well-written, but persuasive.  Getting a response - making a call, sending an e-mail, signing up for a newsletter, or even making a purchase - is key and it takes a skilled writer to lead the reader to action.

Helen Wilks is a freelance copywriter based in Oakville, Ontario, who is experienced in writing for the web, print and e-mail marketing.  She's written for Oracle, UNICEF, Toshiba and B&Q among other recognizable names and SMBs.

 
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Copycat Marketing services include:

Corporate Writing
Speak volumes to your customers and prospects - business or consumer - with press releases, newsletter articles, powerpoint presentations and annual reports.
Copywriting
Give clarity to your marketing communications with web content, marketing brochures, sales letters and more.
Professional Editing
Make sure your messages are word-perfect with my copy, stylistic, and structural editing service.
SMB Marketing Planning
As a Small to Medium Business I will help you gain a deeper understanding of your market, competitors and your customers with a tailor-written analysis, then make sure you get the message right with defined positioning, marketing strategies and promotional recommendations within your budget that can really work. 
Program Management
Leave your project to be managed in capable hands.  Either overseeing the entire project or working as part of an effective team I can work in tandem with various designers, developers and printers to ensure your project is completed on time and to budget. 

Are you a start-up business, or are you in need of a marketing overhaul?  I can help!  I have had experience setting up many businesses with an entire marketing package.  Whether the business is brand-new; or this is the first time you have thought about marketing; or your business is ready for a new image - I am able to get you started.  Many businesses simply need a consistent marketing message (which I can help you develop), a consistent brand (I have some great designers I work with that can provide a new logo/brand/imagery), and a few initial marketing pieces to include a website, brochure and perhaps a couple of press releases.  Along with some great ideas I can suggest cheap and effective ways to get your business noticed, using Copycat Marketing will make sure your message is heard.

 

I always take the time to listen carefully to your company service offering, understand your client base and interpret the two into concise, strong marketing messages that really speak to your customer.

Call 905 582 8959 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it to discuss your options and find out how reasonable Copycat Marketing's services are, with an individual quote. 

 

The process:

1. No cost evaluation:
Call or email me, and I will meet with you at no cost to discuss the requirements of your project.  We can do this either face to face or over the phone.
2. Quote:
With an understanding of your project, I’ll prepare a quote and proposal if necessary which will include both estimated fees and timelines. 
3. Your Service:
I can usually start a project immediately.  Every project is unique – but you can be sure that whatever the project you will be more than satisfied with great results at a reasonable rate.

 

 

 

 
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